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Faculty Experts

Jim Andrews Headshot

Jim Andrews

Northwestern University School of Professional Studies
Adjunct Lecturer, Sports Administration

Field: Marketing

Focus Areas: Audience Engagement and Insight, Marketing Strategy, Sports Marketing

Eric Berggren Headshot

Eric Berggren

Kellogg School of Management
Adjunct Lecturer of Marketing

Field: Marketing

Focus Areas: B2B Marketing, Valuation

Bobby J. Calder Headshot

Bobby J. Calder

Kellogg School of Management
Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Timothy Calkins Headshot

Timothy Calkins

Kellogg School of Management
Clinical Professor of Marketing

Field: Marketing

Focus Areas: Biotechnology, Brand and Reputation Management, Marketing Strategy, Product Management and Development

Clarke Caywood Headshot

Clarke Caywood

Medill School of Journalism, Media, Integrated Marketing Communications
Professor of Integrated Marketing Communications

Field: Marketing

Focus Areas: American Culture and Politics, Brand and Reputation Management, Communications Strategy, Content Strategy, Crisis Communication, Marketing Strategy, Political Campaigns

Alexander Chernev Headshot

Alexander Chernev

Kellogg School of Management
Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Jonathan Copulsky Headshot

Jonathan Copulsky

Kellogg School of Management, Medill School of Journalism, Media, Integrated Marketing Communications
Director, Business Marketing Strategy Program

Field: Marketing

Focus Areas: Audience Engagement and Insight, B2B Marketing, Brand and Reputation Management, Content Marketing, Innovation, Publishing

Alberto Cusi Headshot

Alberto Cusi

Northwestern University School of Professional Studies
Adjunct Lecturer

Field: Marketing

Focus Areas: Brand and Reputation Management, International Business and Marketing

Hayes Ferguson Headshot

Hayes Ferguson

Farley Center for Entrepreneurship and Innovation
Clinical Associate Professor and Director of the Farley Center for Entrepreneurship and Innovation

Field: Education, Innovation and Entrepreneurship, Management and Organizations, Marketing

Focus Areas: Entrepreneurship, Gender Diversity and Equality, Innovation

Kent Grayson Headshot

Kent Grayson

Kellogg School of Management
Associate Professor of Marketing

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research

Ashlee Humphreys Headshot

Ashlee Humphreys

Medill School of Journalism, Media, Integrated Marketing Communications
Associate Professor

Field: Marketing

Focus Areas: Consumer Behavior, Marijuana Industry, Marketing Strategy, Social Media

Philip Kotler Headshot

Philip Kotler

Kellogg School of Management
SC Johnson Chair in Global Marketing

Field: Marketing

Focus Areas: B2B Marketing, Brand and Reputation Management, Business Strategy, Economic Growth and Development, Innovation, International Business and Marketing, Marketing Strategy, Nonprofits, Product Management and Development, Sales Force Management, Urban Economics

Candy Lee Headshot

Candy Lee

Medill School of Journalism, Media, Integrated Marketing Communications
Professor of Journalism and Integrated Marketing Communications

Field: Journalism, Marketing

Focus Areas: Gender Diversity and Equality, Journalism Industry, Leadership Theory, Marketing Strategy, Sports Marketing

Neal Roese Headshot

Neal Roese

Kellogg School of Management, Weinberg College of Arts and Sciences
SC Johnson Chair in Global Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Decision Making, Personality and Identity Construction, Social Psychology

Derek D. Rucker Headshot

Derek D. Rucker

Kellogg School of Management
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

Mohanbir Sawhney Headshot

Mohanbir Sawhney

Kellogg School of Management
McCormick Foundation Chair of Technology

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Artificial Intelligence, Data Science, Entrepreneurship, Information Systems and Technology, Innovation, Machine Learning and Automation, Product Management and Development, Technology Companies

Vijay Viswanathan Headshot

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications
Associate Professor of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy

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