Marketing: Faculty Experts: For Journalists

Jim Andrews

Email Jim Andrews

Northwestern University School of Professional Studies

Adjunct Lecturer, Sports Administration

Field: Marketing

Focus Areas: Audience Engagement and Insight, Marketing Strategy, Sports Marketing

Jacqueline Babb

Medill School of Journalism, Media, Integrated Marketing Communications

Senior Lecturer

Field: Communications, Management and Organizations, Marketing

Focus Areas: Brand and Reputation Management, Business Associations, Communications Strategy, Content Marketing, Corporate Social Responsibility, ESG criteria

Bobby J. Calder

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Timothy Calkins

Kellogg School of Management

Clinical Professor of Marketing

Field: Marketing

Focus Areas: Biotechnology, Brand and Reputation Management, Marketing Strategy, Product Management and Development

Lan Nguyen Chaplin

Medill School of Journalism, Media, Integrated Marketing Communications

Professor, Integrated Marketing Communications

Field: Marketing, Psychology

Focus Areas: Brand and Reputation Management, Childhood Development, Consumer Behavior, Market Research, Self-Esteem and Body Image

Alexander Chernev

Kellogg School of Management

Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Jonathan Copulsky

Kellogg School of Management, Medill School of Journalism, Media, Integrated Marketing Communications

Senior Lecturer of Marketing and Academic Director, Business Marketing Strategy Program

Field: Marketing

Focus Areas: Audience Engagement and Insight, B2B Marketing, Brand and Reputation Management, Content Marketing, Innovation, Publishing

Alberto Cusi

Northwestern University School of Professional Studies

Adjunct Lecturer

Field: Marketing

Focus Areas: Brand and Reputation Management, International Business and Marketing

Hayes Ferguson

Farley Center for Entrepreneurship and Innovation

Clinical Professor and Director of the Farley Center for Entrepreneurship and Innovation

Field: Education, Innovation and Entrepreneurship, Management and Organizations, Marketing

Focus Areas: Entrepreneurship, Gender Diversity and Equality, Innovation

Kent Grayson

Kellogg School of Management

Professor of Marketing

Field: Marketing

Focus Areas: Consumer Behavior

Ashlee Humphreys

Medill School of Journalism, Media, Integrated Marketing Communications

Field: Marketing

Focus Areas: Consumer Behavior, Marijuana Industry, Marketing Strategy, Social Media

Seunga Venus Jin

Northwestern University in Qatar

Associate Dean for Education;

Field: Communications, Marketing

Focus Areas: Artificial Intelligence, Consumer Behavior, Data Science, Digital Media, E-Commerce, FinTech (Financial Technologies)

Philip Kotler

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: B2B Marketing, Brand and Reputation Management, Business Strategy, Economic Growth and Development, Innovation, International Business and Marketing, Marketing Strategy, Nonprofits, Product Management and Development, Sales Force Management, Urban Economics

Candy Lee

Medill School of Journalism, Media, Integrated Marketing Communications

Professor of Journalism and Integrated Marketing Communications

Field: Journalism, Marketing

Focus Areas: Communication Skills, Gender Diversity and Equality, Innovation, Journalism Industry, Leadership Theory and Practice, Marketing Strategy, Sports Marketing

Edward C. Malthouse

McCormick School of Engineering, Medill School of Journalism, Media, Integrated Marketing Communications

Erastus Otis Haven Professor of Integrated Marketing Communication, Journalism, Industrial Engineering and Management Science

Field: Artificial Intelligence, Journalism, Marketing

Focus Areas: Artificial Intelligence, Communications Strategy, Content Marketing, Data Science, Digital Media, E-Commerce

Neal Roese

Kellogg School of Management, Weinberg College of Arts and Sciences

SC Johnson Chair in Global Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Decision Making, Personality and Identity Construction, Social Psychology

Derek D. Rucker

Kellogg School of Management

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

Mohanbir Sawhney

Kellogg School of Management

McCormick Foundation Chair of Technology

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Artificial Intelligence, Data Science, Entrepreneurship, Information Systems and Technology, Innovation, Machine Learning and Automation, Product Management and Development, Technology Companies

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications

Professor and Associate Dean of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy