Skip to main content

Vijay Viswanathan: Faculty Experts

Not seeing the results that match your search? FILTER BY CATEGORY AND FIELD

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications

Professor and Associate Dean of Integrated Marketing Communications


Areas of Focus

  • Digital marketing
  • Digital transformation
  • Brand management
  • Customer engagement
  • Market research
  • Media strategy
  • Marketing analytics
  • Omnichannel marketing


  • Focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence
  • Research has important implications for the economic impact of managerial decisions related to branding, digital marketing, loyalty programs, customer engagement and omnichannel strategy