Faculty Experts
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Vijay Viswanathan
Field:
Focus Areas:
Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy
Contact:
Media Relations Contact:
Erin Karter
Medill School of Journalism, Media, Integrated Marketing Communications
Associate Professor of Integrated Marketing Communications
Associate Dean of the Integrated Marketing Communications Department
About
Areas of Focus
- Digital marketing
- Digital transformation
- Brand management
- Customer engagement
- Market research
- Media strategy
- Marketing analytics
- Omnichannel marketing
Work/Research
- Focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence
- Research has important implications for the economic impact of managerial decisions related to branding, digital marketing, loyalty programs, customer engagement and omnichannel strategy