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Vijay Viswanathan: Faculty Experts

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Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications

Professor and Associate Dean of Integrated Marketing Communications

About

Areas of Focus

  • Digital marketing
  • Digital transformation
  • Brand management
  • Customer engagement
  • Market research
  • Media strategy
  • Marketing analytics
  • Omnichannel marketing

Work/Research

  • Focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence
  • Research has important implications for the economic impact of managerial decisions related to branding, digital marketing, loyalty programs, customer engagement and omnichannel strategy