Marketing Strategy: Faculty Experts: For Journalists

Jim Andrews

Email Jim Andrews

Northwestern University School of Professional Studies

Adjunct Lecturer, Sports Administration

Field: Marketing

Focus Areas: Audience Engagement and Insight, Marketing Strategy, Sports Marketing

Bobby J. Calder

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Timothy Calkins

Kellogg School of Management

Clinical Professor of Marketing

Field: Marketing

Focus Areas: Biotechnology, Brand and Reputation Management, Marketing Strategy, Product Management and Development

Alexander Chernev

Kellogg School of Management

Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Julie N Hook

Northwestern University Feinberg School of Medicine

Research Associate Professor

Field: Business Strategy, Management and Organizations, Psychology

Focus Areas: Innovation, Marketing Strategy, Medical Device Development, Product Management and Development, Psychiatric Disorders, Psychological Counseling, Statistics and probability, Telemedicine

Ashlee Humphreys

Medill School of Journalism, Media, Integrated Marketing Communications

Field: Marketing

Focus Areas: Consumer Behavior, Marijuana Industry, Marketing Strategy, Social Media

Philip Kotler

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: B2B Marketing, Brand and Reputation Management, Business Strategy, Economic Growth and Development, Innovation, International Business and Marketing, Marketing Strategy, Nonprofits, Product Management and Development, Sales Force Management, Urban Economics

Candy Lee

Medill School of Journalism, Media, Integrated Marketing Communications

Professor of Journalism and Integrated Marketing Communications

Field: Journalism, Marketing

Focus Areas: Communication Skills, Gender Diversity and Equality, Innovation, Journalism Industry, Leadership Theory and Practice, Marketing Strategy, Sports Marketing

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications

Professor and Associate Dean of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy

David Zaretsky

Farley Center for Entrepreneurship and Innovation, McCormick School of Engineering, The Graduate School

Assistant Chair, Associate Professor of Electrical & Computer Engineering

Field: Artificial Intelligence, Computer Science, Electrical Engineering, Innovation and Entrepreneurship

Focus Areas: Content Marketing, Data Science, Digital Media, Entrepreneurship, Higher Ed Administration, Influence and Persuasion, Machine Learning and Automation, Marketing Strategy, Social Media, Social Networks, Technology Companies