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Focus Area: Marketing Strategy
Jim Andrews Headshot

Jim Andrews

Northwestern University School of Professional Studies
Adjunct Lecturer, Sports Administration

Field: Marketing

Focus Areas: Audience Engagement and Insight, Marketing Strategy, Sports Marketing

Bobby J. Calder Headshot

Bobby J. Calder

Kellogg School of Management
Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Timothy Calkins Headshot

Timothy Calkins

Kellogg School of Management
Clinical Professor of Marketing

Field: Marketing

Focus Areas: Biotechnology, Brand and Reputation Management, Marketing Strategy, Product Management and Development

Clarke Caywood Headshot

Clarke Caywood

Medill School of Journalism, Media, Integrated Marketing Communications
Professor of Integrated Marketing Communications

Field: Marketing

Focus Areas: American Culture and Politics, Brand and Reputation Management, Communications Strategy, Content Strategy, Crisis Communication, Marketing Strategy, Political Campaigns

Alexander Chernev Headshot

Alexander Chernev

Kellogg School of Management
Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Kent Grayson Headshot

Kent Grayson

Kellogg School of Management
Associate Professor of Marketing

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research

Julie N Hook, Ph.D., MBA Headshot

Julie N Hook, Ph.D., MBA

Northwestern University Feinberg School of Medicine
Research Associate Professor

Field: Business Strategy, Management and Organizations, Psychology

Focus Areas: Innovation, Marketing Strategy, Medical Device Development, Product Management and Development, Psychiatric Disorders, Psychological Counseling, Statistics and probability, Telemedicine

Ashlee Humphreys Headshot

Ashlee Humphreys

Medill School of Journalism, Media, Integrated Marketing Communications
Associate Professor

Field: Marketing

Focus Areas: Consumer Behavior, Marijuana Industry, Marketing Strategy, Social Media

Philip Kotler Headshot

Philip Kotler

Kellogg School of Management
Professor of Marketing

Field: Marketing

Focus Areas: B2B Marketing, Brand and Reputation Management, Business Strategy, Economic Growth and Development, Innovation, International Business and Marketing, Marketing Strategy, Nonprofits, Product Management and Development, Sales Force Management, Urban Economics

Candy Lee Headshot

Candy Lee

Medill School of Journalism, Media, Integrated Marketing Communications
Professor of Journalism and Integrated Marketing Communications

Field: Journalism, Marketing

Focus Areas: Gender Diversity and Equality, Journalism Industry, Leadership Theory, Marketing Strategy, Sports Marketing

Vijay Viswanathan Headshot

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications
Professor and Associate Dean of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy

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