Jacqueline Babb: Faculty Experts
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Jacqueline Babb
Field:
Communications, Management and Organizations, Marketing
Focus Areas:
Brand and Reputation Management, Business Associations, Communications Strategy, Content Marketing, Corporate Social Responsibility, ESG criteria
Contact:
Media Relations Contact:
Erin Karter
Medill School of Journalism, Media, Integrated Marketing Communications
Senior Lecturer
Full Time IMC Academic Director
About
Areas of Focus
- Nonprofit strategy and marketing
- Corporate social responsibility
- Values-based marketing
- Sustainable marketing
- Environmental, social and governance (ESG) factors
- Branding
Career
Babb is a marketing professional with expertise in nonprofit marketing, corporate social responsibility, and the intersection of values and brand. Babb is a contributing writer for AdWeek, PRSA and Brandingmag.