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Jacqueline Babb : Faculty Experts

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Jacqueline Babb

Medill School of Journalism, Media, Integrated Marketing Communications

Senior Lecturer
Full Time IMC Program Director


Areas of Focus

  • Nonprofit strategy and marketing
  • Corporate social responsibility
  • Values-based marketing
  • Sustainable marketing
  • Environmental, social and governance (ESG) factors
  • Branding


Jacqueline Babb is a marketing professional with expertise in nonprofit marketing, corporate social responsibility, and the intersection of values and brand. Babb is a contributing writer for AdWeek, PRSA and Brandingmag.