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Market Research: Faculty Experts

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Focus Area: Market Research
Lan Nguyen Chaplin Headshot

Lan Nguyen Chaplin

Medill School of Journalism, Media, Integrated Marketing Communications
Professor, Integrated Marketing Communications

Field: Marketing, Psychology

Focus Areas: Brand and Reputation Management, Childhood Development, Consumer Behavior, Market Research, Self-Esteem and Body Image

Vijay Viswanathan Headshot

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications
Professor and Associate Dean of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy

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