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Focus Area: Market Research
Kent Grayson Headshot

Kent Grayson

Kellogg School of Management
Associate Professor of Marketing

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research

Vijay Viswanathan Headshot

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications
Professor and Associate Dean of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy

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