Faculty Experts

Alexander Chernev

Kellogg School of Management

Professor of Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Steven Franconeri

Kellogg School of Management, McCormick School of Engineering and Applied Science, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences

Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Jacqueline Gollan

Northwestern University Feinberg School of Medicine

Professor of Psychiatry and Behavioral Sciences

Field: Psychiatry and Behavioral Sciences, Psychology

Focus Areas: Behavior Change, Cognitive Therapy, Decision Making, Depression and Anxiety, Psychological Counseling, Stress

Jessica Hullman

Email Jessica

McCormick School of Engineering and Applied Science, Medill School of Journalism, Media, Integrated Marketing Communications

Associate Professor of Computer Science

Field: Computer Science, Journalism

Focus Areas: Artificial Intelligence, Data Science, Data Visualization, Decision Making, Design Thinking

Dr. Kelly Michelson

Northwestern University Feinberg School of Medicine

Julia and David Uihlein Professor of Bioethics and Medical Humanities

Field: Medical Ethics, Medical Social Sciences, Pediatrics, Public Health

Focus Areas: Clinical Research, Communication Skills, Decision Making, Patient Care, Pediatric Illness

Loran Nordgren

Kellogg School of Management

Associate Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory, Negotiation Tactics, Organizational Culture

Lauren Rivera

Kellogg School of Management

Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Decision Making, Diversity, Equity and Inclusion, Gender Diversity and Equality, Labor Markets, Leadership Theory

Neal Roese

Kellogg School of Management, Weinberg College of Arts and Sciences

SC Johnson Chair in Global Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Decision Making, Personality and Identity Construction, Social Psychology

Ryan Smerek

School of Education and Social Policy

Associate Professor, MS in Learning and Organizational Change Program

Field: Education

Focus Areas: Decision Making, Higher Ed Administration, Innovation, Learning and Organizational Development, Organizational Change, Organizational Culture

Dr. Anne M. Stey

Northwestern University Feinberg School of Medicine

Assistant Professor of Trauma and Surgical Critical Care

Field: Data Science, Economics, Surgery

Focus Areas: Communications Strategy, Decision Making, Healthcare Policy, Information Systems and Technology, Machine Learning and Automation, Network Science, Organizational Change