Lan Nguyen Chaplin : Faculty Experts
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Lan Nguyen Chaplin
Field:
Focus Areas:
Brand and Reputation Management, Childhood Development, Consumer Behavior, Market Research, Self-Esteem and Body Image
Contact:
Media Relations Contact:
Erin Karter
Medill School of Journalism, Media, Integrated Marketing Communications
Professor, Integrated Marketing Communications
Core Faculty, Golub Capital Social Impact Lab, Kellogg School of Management
About
Areas of Focus
- Children's consumer behavior
- Materialism
- Branding
Work/Research
- Children's consumer behavior
- The role of self-esteem in children's consumer behavior
- Social influences on children's consumer behavior
- Children's health knowledge
- Materialism
- Branding
Career
www.lanchaplin.com (see publications, media coverage)