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Lan Nguyen Chaplin : Faculty Experts

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Lan Nguyen Chaplin

Medill School of Journalism, Media, Integrated Marketing Communications

Professor, Integrated Marketing Communications
Core Faculty, Golub Capital Social Impact Lab, Kellogg School of Management


Areas of Focus

  • Children's consumer behavior
  • Materialism
  • Branding


  • Children's consumer behavior
  • The role of self-esteem in children's consumer behavior
  • Social influences on children's consumer behavior
  • Children's health knowledge
  • Materialism
  • Branding

Career (see publications, media coverage)