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Jonathan Copulsky: Faculty Experts

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Jonathan Copulsky

Kellogg School of Management, Medill School of Journalism, Media, Integrated Marketing Communications

Director, Business Marketing Strategy Program
Senior Lecturer of Marketing and Academic Director, Business Marketing Strategy Program


Areas of Focus

  • B2B marketing
  • Brand risk 
  • Content marketing
  • Conversational marketing
  • Customer experience
  • Data Storytelling
  • Digital disruption
  • Innovation marketing
  • Marketing organization and processes
  • Marketing technologies 
  • Professional services marketing 
  • Publishing
  • Customer relationship management
  • Reputation management


Copulsky has worked as the Chief Marketing Officer for a NYSE-listed professional publisher and one of the world’s largest management consulting firms. He has also served as a senior client service partner focused on helping clients address their most challenging sales and marketing opportunities. His publications include:

  • “The Transformation Myth: Leading Your Organization through Uncertain Times,” MIT Press 2021
  • “The Technology Fallacy:  How People Are the Real Key to Digital Transformation,” MIT Press, 2019
  • “How Digital Leadership Is(n’t) Different,” MIT Sloan Management Review, 2019
  • “Developing Digital Culture,” Stanford Social Innovation Review, 2019
  • “Conversational marketing: Creating compelling customer connections” (Applied Marketing Analytics, 2018)
  • “Marketing technologies, customer data and analytics: Enabling responsive customer journeys and scalable marketing processes” (Applied Marketing Analytics, 2017)
  • “Brand Resilience: Managing Risk and Recovery in a High-Speed World” (Palgrave MacMillan, 2011)
  • “Relationship Marketing: Positioning for the Future” (Journal of Business Strategy, 1990)