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Jonathan Copulsky: Faculty Experts

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Jonathan Copulsky

Kellogg School of Management, Medill School of Journalism, Media, Integrated Marketing Communications

Senior Lecturer of Marketing and Academic Director, Business Marketing Strategy Program

About

Areas of Focus

  • Professional services marketing 
  • Publishing
  • Customer relationship management
  • Reputation management
  • Chief marketing officer role, responsibilities and evolution

Career

Copulsky has worked as the Chief Marketing Officer for a NYSE-listed professional publisher and one of the world’s largest management consulting firms. He has also served as a senior client service partner focused on helping clients address their most challenging sales and marketing opportunities. Since joining the Northwestern faculty, he also has been the executive director of the Medill Spiegel Research Center, where he worked closely with Medill’s Local News Initiative. His publications include:

  • “The future of personalisation: What new technologies are learning about customers,” Applied Marketing Analytics, 2024
  • “Brand Resilience: Surviving a Brand Crisis,” chapter in Kellogg on Marketing, 3rd Edition, Wiley, 2023
  • “Artificial intelligence ecosystems for marketing communications,” International Journal of Advertising, 2023
  • “What's the story with marketers and data storytelling? An educator's perspective,” Applied Marketing Analytics, 2023
  • “Redesigning the post-pandemic workplace,” MIT Sloan Management Review, 2021
  • “The digital superpowers you need to thrive,” MIT Sloan Management Review, 2021
  • “From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape,” Journal of Advertising, 2020
  • “One tweak at a time: How analytics improved our content marketing,” Applied Marketing Analytics, 2016
  • “Brand risk,” chapter in Enterprise Risk Management: A Common Framework for the Entire Organization, Elsevier, 2015 
  • “Managing webmavens: relationships with sophisticated customers via the internet can transform marketing and speed innovation,” Strategy & Leadership, 2006