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Neal Roese: Faculty Experts

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Neal Roese

Kellogg School of Management, Weinberg College of Arts and Sciences

SC Johnson Chair in Global Marketing
Professor of psychology, Weinberg College of Arts and Sciences

About

Areas of Focus

  • Consumer decisions
  • Emotion and moral judgment
  • Friendship
  • Branding
  • Social psychology

Work/Research

  • Judgment and decision¬† making
  • Cognitive bias
  • Self and identity
  • Consumer purchase decisions