Neal Roese: Faculty Experts
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Neal Roese
Field:
Focus Areas:
Brand and Reputation Management, Consumer Behavior, Decision Making, Personality and Identity Construction, Social Psychology
Contact:
Media Relations Contact:
Shanice Harris
Kellogg School of Management, Weinberg College of Arts and Sciences
SC Johnson Chair in Global Marketing
Professor of psychology, Weinberg College of Arts and Sciences
About
Areas of Focus
- Consumer decisions
- Emotion and moral judgment
- Friendship
- Branding
- Social psychology
Work/Research
- Judgment and decision making
- Cognitive bias
- Self and identity
- Consumer purchase decisions