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Content Marketing: Faculty Experts

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Focus Area: Content Marketing
Jacqueline Babb Headshot

Jacqueline Babb

Medill School of Journalism, Media, Integrated Marketing Communications
Senior Lecturer

Field: Communications, Management and Organizations, Marketing

Focus Areas: Brand and Reputation Management, Business Associations, Communications Strategy, Content Marketing, Corporate Social Responsibility, ESG criteria

Bobby J. Calder Headshot

Bobby J. Calder

Kellogg School of Management
Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Jonathan Copulsky Headshot

Jonathan Copulsky

Kellogg School of Management, Medill School of Journalism, Media, Integrated Marketing Communications
Senior Lecturer of Marketing and Academic Director, Business Marketing Strategy Program

Field: Marketing

Focus Areas: Audience Engagement and Insight, B2B Marketing, Brand and Reputation Management, Content Marketing, Innovation, Publishing

Edward C. Malthouse Headshot

Edward C. Malthouse

McCormick School of Engineering, Medill School of Journalism, Media, Integrated Marketing Communications
Erastus Otis Haven Professor of Integrated Marketing Communication, Journalism, Industrial Engineering and Management Science

Field: Artificial Intelligence, Journalism, Marketing

Focus Areas: Artificial Intelligence, Communications Strategy, Content Marketing, Data Science, Digital Media, E-Commerce

David Zaretsky Headshot

David Zaretsky

Farley Center for Entrepreneurship and Innovation, McCormick School of Engineering, The Graduate School
Assistant Chair, Associate Professor of Electrical & Computer Engineering

Field: Artificial Intelligence, Computer Science, Electrical Engineering, Innovation and Entrepreneurship

Focus Areas: Content Marketing, Data Science, Digital Media, Entrepreneurship, Higher Ed Administration, Influence and Persuasion, Machine Learning and Automation, Marketing Strategy, Social Media, Social Networks, Technology Companies

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