Alexander Chernev: Faculty Experts
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Alexander Chernev
Field:
Focus Areas:
Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development
Contact:
Media Relations Contact:
Shanice Harris
Kellogg School of Management
Professor of Marketing
About
Areas of Focus
- Brand management
- Marketing strategy
- Product management
- Consumer behavior
- Pricing
Work/Research
- Decision making and choice
- Consumer psychology
- Behavioral economics