Faculty Experts

Focus Area: Influence and Persuasion

Steven Franconeri

Kellogg School of Management, McCormick School of Engineering and Applied Science, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences

Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Loran Nordgren

Kellogg School of Management

Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory and Practice, Negotiation Tactics, Organizational Culture

Derek D. Rucker

Kellogg School of Management

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

V.S. Subrahmanian

Buffett Institute for Global Affairs, McCormick School of Engineering and Applied Science

Walter P. Murphy Professor of Computer Science

Field: Artificial Intelligence, Computer Science, Data Science

Focus Areas: Artificial Intelligence, Cybersecurity, Data Science, Influence and Persuasion, National Security, Public Policy, Risk Management, Terrorism

David Zaretsky

Farley Center for Entrepreneurship and Innovation, McCormick School of Engineering and Applied Science, The Graduate School

Assistant Chair, Associate Professor of Electrical & Computer Engineering

Field: Artificial Intelligence, Computer Science, Electrical Engineering, Innovation and Entrepreneurship

Focus Areas: Content Marketing, Data Science, Digital Media, Entrepreneurship, Higher Ed Administration, Influence and Persuasion, Machine Learning and Automation, Marketing Strategy, Social Media, Social Networks, Technology Companies

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