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Focus Area: Influence and Persuasion
Steven Franconeri, Ph.D. Headshot

Steven Franconeri, Ph.D.

Kellogg School of Management, McCormick School of Engineering and Applied Science, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences
Professor of Psychology
Loran Nordgren Headshot

Loran Nordgren

Kellogg School of Management
Associate Professor of Management & Organizations
Derek D. Rucker Headshot

Derek D. Rucker

Kellogg School of Management
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing
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