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Focus Area: Influence and Persuasion
Steven Franconeri Headshot

Steven Franconeri

Kellogg School of Management, McCormick School of Engineering and Applied Science, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences
Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Loran Nordgren Headshot

Loran Nordgren

Kellogg School of Management
Associate Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory, Negotiation Tactics, Organizational Culture

Derek D. Rucker Headshot

Derek D. Rucker

Kellogg School of Management
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

V.S. Subrahmanian Headshot

V.S. Subrahmanian

Buffett Institute for Global Affairs, McCormick School of Engineering and Applied Science
Walter P. Murphy Professor of Computer Science

Field: Artificial Intelligence, Computer Science, Data Science

Focus Areas: Artificial Intelligence, Cybersecurity, Data Science, Influence and Persuasion, National Security, Public Policy, Risk Management, Terrorism

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