Faculty Experts
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Focus Area: Influence and Persuasion

Steven Franconeri
Kellogg School of Management,
McCormick School of Engineering and Applied Science,
The Garage at Northwestern,
The Graduate School,
Weinberg College of Arts and Sciences
Professor of Psychology


Derek D. Rucker
Kellogg School of Management
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

V.S. Subrahmanian
Buffett Institute for Global Affairs,
McCormick School of Engineering and Applied Science
Walter P. Murphy Professor of Computer Science
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