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Influence and Persuasion: Faculty Experts

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Focus Area: Influence and Persuasion
Steven Franconeri Headshot

Steven Franconeri

Kellogg School of Management, McCormick School of Engineering, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences
Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Erik C. Nisbet Headshot

Erik C. Nisbet

School of Communication
Owen L. Coon Professor of Policy Analysis & Communication

Field: Communications, Computational Social Science, Journalism, Political Science and Foreign Affairs

Focus Areas: Communications Strategy, Comparative Politics, Digital Media, Influence and Persuasion, International Relations, Misinformation and Fake News, Political Campaigns, Public Policy, Social Media, Social Psychology, U.S. Political Elections, Voter Rights and Behavior

Loran Nordgren Headshot

Loran Nordgren

Kellogg School of Management
Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory and Practice, Negotiation Tactics, Organizational Culture

Derek D. Rucker Headshot

Derek D. Rucker

Kellogg School of Management
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

V.S. Subrahmanian Headshot

V.S. Subrahmanian

Buffett Institute for Global Affairs, McCormick School of Engineering
Walter P. Murphy Professor of Computer Science

Field: Artificial Intelligence, Computer Science, Data Science

Focus Areas: Artificial Intelligence, Cybersecurity, Data Science, Influence and Persuasion, National Security, Public Policy, Risk Management, Terrorism

David Zaretsky Headshot

David Zaretsky

Farley Center for Entrepreneurship and Innovation, McCormick School of Engineering, The Graduate School
Assistant Chair, Associate Professor of Electrical & Computer Engineering

Field: Artificial Intelligence, Computer Science, Electrical Engineering, Innovation and Entrepreneurship

Focus Areas: Content Marketing, Data Science, Digital Media, Entrepreneurship, Higher Ed Administration, Influence and Persuasion, Machine Learning and Automation, Marketing Strategy, Social Media, Social Networks, Technology Companies

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