Faculty Experts

Focus Area: Influence and Persuasion

Steven Franconeri, Ph.D.

(847) 467-1259
Email Steven

Kellogg School of Management, McCormick School of Engineering and Applied Science, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences

Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Loran Nordgren

(847) 491-2957
Email Loran

Kellogg School of Management

Associate Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory, Negotiation Tactics, Organizational Culture

Derek D. Rucker

(847) 491-2714
Email Derek

Kellogg School of Management

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

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