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Edward C. Malthouse: Faculty Experts

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Edward C. Malthouse

McCormick School of Engineering and Applied Science, Medill School of Journalism, Media, Integrated Marketing Communications

Erastus Otis Haven Professor of Integrated Marketing Communication, Journalism, Industrial Engineering and Management Science


Areas of Focus

  • Local news
  • Customer engagement and experiences
  • Digital, social and mobile media
  • Recommender systems
  • Customer relationship management and lifetime value models
  • Predictive analytics
  • Unsupervised learning
  • Integrated marketing communications