Edward C. Malthouse: Faculty Experts
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Edward C. Malthouse
Field:
Artificial Intelligence, Journalism, Marketing
Focus Areas:
Artificial Intelligence, Communications Strategy, Content Marketing, Data Science, Digital Media, E-Commerce
Contact:
Media Relations Contact:
Shanice Harris
McCormick School of Engineering, Medill School of Journalism, Media, Integrated Marketing Communications
Erastus Otis Haven Professor of Integrated Marketing Communication, Journalism, Industrial Engineering and Management Science
About
Areas of Focus
- Local news
- Customer engagement and experiences
- Digital, social and mobile media
- Recommender systems
- Customer relationship management and lifetime value models
- Predictive analytics
- Unsupervised learning
- Integrated marketing communications