Brand and Reputation Management: Faculty Experts: For Journalists

Jacqueline Babb

Medill School of Journalism, Media, Integrated Marketing Communications

Senior Lecturer

Field: Communications, Management and Organizations, Marketing

Focus Areas: Brand and Reputation Management, Business Associations, Communications Strategy, Content Marketing, Corporate Social Responsibility, ESG criteria

Bobby J. Calder

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Timothy Calkins

Kellogg School of Management

Clinical Professor of Marketing

Field: Marketing

Focus Areas: Biotechnology, Brand and Reputation Management, Marketing Strategy, Product Management and Development

Lan Nguyen Chaplin

Medill School of Journalism, Media, Integrated Marketing Communications

Professor, Integrated Marketing Communications

Field: Marketing, Psychology

Focus Areas: Brand and Reputation Management, Childhood Development, Consumer Behavior, Market Research, Self-Esteem and Body Image

Alexander Chernev

Kellogg School of Management

Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Jonathan Copulsky

Kellogg School of Management, Medill School of Journalism, Media, Integrated Marketing Communications

Director, Business Marketing Strategy Program

Field: Marketing

Focus Areas: Audience Engagement and Insight, B2B Marketing, Brand and Reputation Management, Content Marketing, Innovation, Publishing

Alberto Cusi

Northwestern University School of Professional Studies

Adjunct Lecturer

Field: Marketing

Focus Areas: Brand and Reputation Management, International Business and Marketing

Cody Keenan

Weinberg College of Arts and Sciences

Visiting Professor

Field: Communications, Political Science and Foreign Affairs

Focus Areas: Brand and Reputation Management, Communication Skills, Communications Strategy, Crisis Communication, Political Campaigns, U.S. Political Elections

Brayden King

Kellogg School of Management

Max McGraw Chair in Management and the Environment

Field: Management and Organizations

Focus Areas: Brand and Reputation Management, Corporate Social Responsibility, Environmental Sustainability, Organizational Change, Organizational Culture, Social Activism

Philip Kotler

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: B2B Marketing, Brand and Reputation Management, Business Strategy, Economic Growth and Development, Innovation, International Business and Marketing, Marketing Strategy, Nonprofits, Product Management and Development, Sales Force Management, Urban Economics

Neal Roese

Kellogg School of Management, Weinberg College of Arts and Sciences

SC Johnson Chair in Global Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Decision Making, Personality and Identity Construction, Social Psychology

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications

Professor and Associate Dean of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy