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Timothy Calkins: Faculty Experts

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Timothy Calkins

Kellogg School of Management

Clinical Professor of Marketing


Areas of Focus

  • Marketing strategy
  • Branding
  • Advertising
  • New product development
  • Healthcare strategy and marketing
  • Personal branding
  • Communication and presenting


  • Studies branding, communication and healthcare marketing
  • Teaches marketing strategy, strategic marketing decisions and biomedical marketing


  • Co-editor of the book “Kellogg on Branding”
  • Author of the books “Breakthrough Marketing Plans,” “Defending Your Brand” and others
  • Leads the Kellogg Super Bowl Advertising Review
  • Runs the Kellogg Healthcare and Biotech Case Competition