Faculty Experts
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Timothy Calkins
Field:
Focus Areas:
Biotechnology, Brand and Reputation Management, Marketing Strategy, Product Management and Development
Contact:
Media Relations Contact:
Erin Karter
Kellogg School of Management
Clinical Professor of Marketing
About
Areas of Focus
- Marketing strategy
- Brand Management
- Advertising
- Healthcare marketing
- New product development
- Presenting
- Biomedical marketing
Work/Research
- Studies branding and healthcare marketing
Career
- Co-editor of the book Kellogg on Branding
- Leads the Kellogg Super Bowl Advertising Review
- Runs the Kellogg Healthcare and Biotech Case Competition