Seunga Venus Jin : Faculty Experts
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Seunga Venus Jin
Northwestern University in Qatar
Associate Dean for Education;
Director of Artificial Intelligence and Media Lab (AIM-LAB);
Professor of Digital Media (NU-Q Communication Program)
About
Areas of Focus
- Artificial Intelligence;
- Machine Learning;
- AI-VR-Convergence;
- AI-Driven Digital Transformation
Work/Research
- Emerging Technologies: Transformative Artificial Intelligence, Emotion and (Dis)Trust in Human-AI-Interaction, Machine Learning, AI-Powered Metaverse, Human-Machine-Interaction, Human-Robot-Interaction, Augmented Reality/Virtual Reality, Online Dating, 3D Virtual Haptics, and Digital Games
- AI-Empowered Digital Transformation: AI-Driven Fintech (Blockchain, Cryptocurrencies, NFTs) and Decentralized Finance (DeFi), Entrepreneurship, Technological Innovation, Social Commerce, Virtual Commerce, AI-VR-Convergence, and AI in Business Strategy From the Digital Ecosystem Perspective
- Influencer Marketing: AI-Powered Virtual Influencers/AI-Driven Digital Marketing, Micro-Celebrities and User-Generated Content (UGC) in Luxury Brand Management, Strategic Communication, and Personal Branding
- Integrated Marketing Communication: Interconnection among Emerging Technologies, Consumer Identity, Consumer Psychology, Consumer Behavior, and Strategic Branding in Integrated Marketing Communication (IMC) Environments
Career
Venus Jin has served as assistant professor of communication at Boston College, tenured associate professor of marketing communication at Emerson College in Boston, and tenured associate professor of marketing at Sejong University Business School. At Northwestern University in Qatar, Jin has served as professor in residence of the Communication Program since 2019 and as director of the Communication Program from 2022 until 2023. Since 2024, she has served as associate dean for education and founding director of the Artificial Intelligence and Media (AIM) Lab.