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Jim Andrews

Northwestern University School of Professional Studies

Adjunct Lecturer, Sports Administration


Areas of Focus

  • Sponsorship strategy
  • Valuation
  • Digital content
  • Data-driven marketing
  • Fan engagement


  • Consultant with three decades of experience defining objectives, evaluation criteria, fair market value and activation channels for corporate sponsorships. Widely recognized as a pioneer and thought-leader in the field of sponsorship.
  • Has been a featured speaker at hundreds of sports, entertainment and marketing conferences around the world.