Jim Andrews : Faculty Experts
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Jim Andrews
Field:
Focus Areas:
Audience Engagement and Insight, Marketing Strategy, Sports Marketing
Contact:
Media Relations Contact:
Shanice Harris
Northwestern University School of Professional Studies
Adjunct Lecturer, Sports Administration
About
Areas of Focus
- Sponsorship strategy
- Valuation
- Digital content
- Data-driven marketing
- Fan engagement
Career
- Consultant with three decades of experience defining objectives, evaluation criteria, fair market value and activation channels for corporate sponsorships. Widely recognized as a pioneer and thought-leader in the field of sponsorship.
- Has been a featured speaker at hundreds of sports, entertainment and marketing conferences around the world.