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Northwestern University School of Professional Studies
Adjunct Lecturer, Sports Administration
Areas of Focus
- Sponsorship strategy
- Digital content
- Data-driven marketing
- Fan engagement
- Consultant with three decades of experience defining objectives, evaluation criteria, fair market value and activation channels for corporate sponsorships. Widely recognized as a pioneer and thought-leader in the field of sponsorship.
- Has been a featured speaker at hundreds of sports, entertainment and marketing conferences around the world.