Philip Kotler: Faculty Experts
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Philip Kotler
Field:
Focus Areas:
B2B Marketing, Brand and Reputation Management, Business Strategy, Economic Growth and Development, Innovation, International Business and Marketing, Marketing Strategy, Nonprofits, Product Management and Development, Sales Force Management, Urban Economics
Contact:
Media Relations Contact:
Shanice Harris
Kellogg School of Management
Professor Emeritus of Marketing
About
Areas of Focus
- Arts management and marketing
- Brand management
- Business-to-business markets
- Development economics
- Distribution channels
- Innovation
- International business and marketing
- Marketing management
- Marketing strategy
- Sales force management
- Urban economics
Work/Research
- Development of marketing principles and new products
- Marketing for nonprofit organizations