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Philip Kotler: Faculty Experts

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Philip Kotler

Kellogg School of Management

Professor Emeritus of Marketing


Areas of Focus

  • Arts management and marketing 
  • Brand management 
  • Business-to-business markets 
  • Development economics 
  • Distribution channels 
  • Innovation 
  • International business and marketing 
  • Marketing management 
  • Marketing strategy 
  • Sales force management 
  • Urban economics 


  • Development of marketing principles and new products 
  • Marketing for nonprofit organizations