Bobby J. Calder: Faculty Experts
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Bobby J. Calder
Field:
Focus Areas:
Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits
Contact:
Media Relations Contact:
Shanice Harris
Kellogg School of Management
Professor Emeritus of Marketing
About
Areas of Focus
- Consumer psychology
- Consumer experience and engagement
- Branding and brand value
- Content marketing
Work/Research
- Consumer behavior, media consumption and marketing strategy
- Health care, food, digital platforms, financial services industries and not-for-profit organizations