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Kent Grayson: Faculty Experts

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Kent Grayson

Kellogg School of Management

Associate Professor of Marketing
Bernice and Leonard Lavin Professorship


Areas of Focus

  • Marketing fundamentals
  • Market segmentation and targeting
  • Consumer insight
  • Building trust with customers and employees
  • Selling authentic products and brands
  • Truth and deception in advertising


  • Trust and deception in market exchange
  • Authentic and counterfeit products
  • Truth and fraud in advertising and marketing