Faculty Experts
Not seeing the results that match your search? FILTER BY CATEGORY AND FIELD
Kent Grayson
Field:
Focus Areas:
Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research
Contact:
Media Relations Contact:
Mohamed Abdelfattah
Kellogg School of Management
Associate Professor of Marketing
Bernice and Leonard Lavin Professorship
About
Areas of Focus
- Market segmentation and targeting
- Consumer insight
- Building trust with customers
- Building trust with employees
- Selling authentic products and brands
- Truth and deception in advertising
Work/Research
- Trust and deception in market exchange
- Authentic and counterfeit products
- Truth and fraud in advertising and marketing