Skip to main content
for

Faculty Experts

Not seeing the results that match your search? FILTER BY CATEGORY AND FIELD

Kent Grayson

Kellogg School of Management

Associate Professor of Marketing
Bernice and Leonard Lavin Professorship

About

Areas of Focus

  • Market segmentation and targeting
  • Consumer insight
  • Building trust with customers
  • Building trust with employees
  • Selling authentic products and brands
  • Truth and deception in advertising

Work/Research

  • Trust and deception in market exchange
  • Authentic and counterfeit products
  • Truth and fraud in advertising and marketing