Ashlee Humphreys: Faculty Experts
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Ashlee Humphreys
Field:
Focus Areas:
Consumer Behavior, Marijuana Industry, Marketing Strategy, Social Media
Contact:
Media Relations Contact:
Erin Karter
Medill School of Journalism, Media, Integrated Marketing Communications
Professor
About
Areas of Focus
- Consumer behavior
- Marketing strategy
- Social media
- Marijuana industry
- Wine industry
- Casino gambling in America
- Consumer perceptions of sustainability
Work/Research
-
Examines the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation