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Ashlee Humphreys: Faculty Experts

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Ashlee Humphreys

Medill School of Journalism, Media, Integrated Marketing Communications



Areas of Focus

  • Consumer behavior
  • Marketing strategy
  • Social media
  • Marijuana industry
  • Wine industry
  • Casino gambling in America
  • Consumer perceptions of sustainability


  • Examines the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation