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Focus Area: Consumer Behavior
Bobby J. Calder Headshot

Bobby J. Calder

Kellogg School of Management
Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Alexander Chernev Headshot

Alexander Chernev

Kellogg School of Management
Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Kent Grayson Headshot

Kent Grayson

Kellogg School of Management
Associate Professor of Marketing

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research

Ashlee Humphreys Headshot

Ashlee Humphreys

Medill School of Journalism, Media, Integrated Marketing Communications
Associate Professor

Field: Marketing

Focus Areas: Consumer Behavior, Marijuana Industry, Marketing Strategy, Social Media

Neal Roese Headshot

Neal Roese

Kellogg School of Management, Weinberg College of Arts and Sciences
SC Johnson Chair in Global Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Decision Making, Personality and Identity Construction, Social Psychology

Derek D. Rucker Headshot

Derek D. Rucker

Kellogg School of Management
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

Vijay Viswanathan Headshot

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications
Associate Professor of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy

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