Candy Lee: Faculty Experts
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Candy Lee
Field:
Focus Areas:
Communication Skills, Gender Diversity and Equality, Innovation, Journalism Industry, Leadership Theory and Practice, Marketing Strategy, Sports Marketing
Contact:
Media Relations Contact:
Erin Karter
Medill School of Journalism, Media, Integrated Marketing Communications
Professor of Journalism and Integrated Marketing Communications
About
Areas of Focus
- Global and sports marketing
- Business of journalism
- Leadership theory and practice
- Women in leadership
- Content strategy
Work/Research
Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.