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Candy Lee

Medill School of Journalism, Media, Integrated Marketing Communications

Professor of Journalism and Integrated Marketing Communications


Areas of Focus

  • Marketing
  • Sports marketing
  • Business of journalism
  • Leadership
  • Women in leadership
  • Content strategy


Candy Lee's work on leadership and the effects of voice in technology are showcased in her research. She also does work on customer retention through loyalty, membership, pricing, display, management, attrition consideration, acquisition and growth strategy. Her focus on sport marketing involves diverse arenas from fandom to sponsorship.