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Behavioral Economics: Faculty Experts

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Focus Area: Behavioral Economics
Rinad Beidas Headshot

Rinad Beidas

Northwestern University Feinberg School of Medicine, Weinberg College of Arts and Sciences
Ralph Seal Paffenbarger Professor and Chair of Medical Social Sciences

Field: Medical Social Sciences, Psychiatry and Behavioral Sciences, Psychology, Public Health

Focus Areas: Behavioral Economics, Firearm safety and policy, Implementation Science

Alexander Chernev Headshot

Alexander Chernev

Kellogg School of Management
Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Steven Franconeri Headshot

Steven Franconeri

Kellogg School of Management, McCormick School of Engineering, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences
Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Loran Nordgren Headshot

Loran Nordgren

Kellogg School of Management
Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory and Practice, Negotiation Tactics, Organizational Culture

Ned Urbiztondo Headshot

Ned Urbiztondo

Northwestern University Feinberg School of Medicine
Assistant Professor, Anesthesiology & Interventional Pain Medicine

Field: Artificial Intelligence, Business Strategy, Economics, Finance, Integrative Medicine, Medical Education

Focus Areas: Addiction and Substance Abuse, Artificial Intelligence, Behavioral Economics, Macroeconomics, Microeconomics, Misinformation and Fake News, Negotiation Tactics, Opioid Abuse, Pain Management, Personal Finance

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