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Focus Area: Behavioral Economics
Alexander Chernev Headshot

Alexander Chernev

Kellogg School of Management
Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Steven Franconeri Headshot

Steven Franconeri

Kellogg School of Management, McCormick School of Engineering and Applied Science, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences
Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Loran Nordgren Headshot

Loran Nordgren

Kellogg School of Management
Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory and Practice, Negotiation Tactics, Organizational Culture

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