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Focus Area: Pricing Strategy
Tarek Abdallah Headshot

Tarek Abdallah

Kellogg School of Management
Assistant Professor of Operations Management

Field: Business Strategy, Data Science, Economics

Focus Areas: Business Strategy, Data Science, E-Commerce, Microeconomics, Predictive Analytics, Pricing Strategy

Alexander Chernev Headshot

Alexander Chernev

Kellogg School of Management
Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Vijay Viswanathan Headshot

Vijay Viswanathan

Medill School of Journalism, Media, Integrated Marketing Communications
Professor and Associate Dean of Integrated Marketing Communications

Field: Marketing

Focus Areas: Audience Engagement and Insight, Brand and Reputation Management, Consumer Behavior, Marketing Strategy, Market Research, Pricing Strategy

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