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View our press kits to browse curated lists of experts, research and media advisories related to COVID-19, politics 2021 and topics of diversity, equity and inclusion.

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an illustration showing a star rating

‘Emotional’ reviews predict business success, new study shows

April 08, 2021 – from Northwestern Now
A new study from Northwestern University Kellogg School of Management and the University of Massachusetts Boston was able to predict the success of movies, commercials, books and restaurants by relying on the “emotionality” of reviews instead of the star rating.
transgender youth

What’s the impact on transgender youth of Arkansas ban and other legislation?

April 07, 2021
Arkansas became the first state in the U.S. Tuesday to prohibit physicians from providing gender-affirming treatment for trans people under age 18. As legislators target the rights of young transgender people — in gender confirming treatments or surgery and participating in sports — Northwestern University experts weigh in how on discrimination impacts young trans people and what gender-affirming medical care looks like for young people.
fruit fly self driving car

Understanding fruit fly behavior may be next step toward autonomous vehicles

April 06, 2021
With over 70% of respondents to a AAA annual survey on autonomous driving reporting they would fear being in a fully self-driving car, makers like Tesla may be back to the drawing board before rolling out fully autonomous self-driving systems. But new research from Northwestern University shows us we may be better off putting fruit flies behind the wheel instead of robots.