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Rinad Beidas: Faculty Experts

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Rinad Beidas

Northwestern University Feinberg School of Medicine, Weinberg College of Arts and Sciences

Ralph Seal Paffenbarger Professor and Chair of Medical Social Sciences


Areas of Focus

  • Implementation science
  • Behavioral economics
  • Healthcare delivery science
  • Mental health and psychiatry
  • Firearm injury prevention
  • Cancer
  • HIV
  • Cardiovascular disease


  • Leverages insights from implementation science and behavioral economics to make it easier for clinicians, leaders and organizations to use best practices to improve the quality and equity of care and enhance health outcomes
  • Works across areas including mental health, firearm safety promotion, cancer, HIV and cardiovascular disease
  • Collaborates closely with key constituents, including patients, clinicians, health system leaders, payers and policymakers to maximize the impact of the work


As an international leader in implementation science, Rinad has published over 300 peer-reviewed publications in journals such as JAMA, NEJM Catalyst and Implementation Science. She has led two NIH centers on behavioral economics and implementation science (P50 MH 113840, P50 CA 244690) and has a strong record of NIH-funded implementation research serving as MPI or PI of 11 NIH grants totaling approximately 31 million dollars.

She is an associate editor for Implementation Science and Implementation Science Communications, the flagship journals for the field. Beidas currently serves on the National Advisory Mental Health Council and the National Academies of Science, Engineering and Medicine study entitled, "Blueprint for a National Prevention Infrastructure for Behavioral Health Disorders."

Previously, Beidas served as founding director of the University of Pennsylvania Implementation Science Center at the Leonard Davis Institute from 2017-2022 and director of the Penn Medicine Nudge Unit from 2021 to 2022. 

Beidas holds a bachelor of arts in psychology from Colgate University and a doctorate of philosophy in psychology from Temple University. She is the recipient of a number of awards, including the Association for Behavioral and Cognitive Therapies President’s New Researcher Award; the American Psychological Foundation Diane J. Willis Early Career Award; the Perelman School of Medicine Marjorie Bowman New Investigator Research Award; and the Acenda Institute Research Pioneer Award.