Timothy Calkins: Faculty Experts
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Timothy Calkins
Field:
Focus Areas:
Biotechnology, Brand and Reputation Management, Marketing Strategy, Product Management and Development
Contact:
Media Relations Contact:
Shanice Harris
Kellogg School of Management
Clinical Professor of Marketing
About
Areas of Focus
- Marketing strategy
- Branding
- Advertising
- New product development
- Healthcare strategy and marketing
- Personal branding
- Communication and presenting
Work/Research
- Studies branding, communication and healthcare marketing
- Teaches marketing strategy, strategic marketing decisions and biomedical marketing
Career
- Co-editor of the book “Kellogg on Branding”
- Author of the books “Breakthrough Marketing Plans,” “Defending Your Brand” and others
- Leads the Kellogg Super Bowl Advertising Review
- Runs the Kellogg Healthcare and Biotech Case Competition