Super Bowl advertisers brace for a different game day
Northwestern Kellogg School of Management professors available for interviews
EVANSTON, Ill. — Two professors and more than 50 students from Kellogg School of Management at Northwestern University will conduct their 17th consecutive Kellogg School Super Bowl Advertising Review. The students grade the advertisements in real time based on strategic criteria known as the ADPLAN and produce a final ranking of their most — and least — effective advertisers.
Professors Derek Rucker and Tim Calkins co-lead the school’s Ad Review and can discuss topics such as:
- What tone can viewers expect during this year’s Super Bowl?
- How does COVID-19, social injustice and the political climate play into the advertiser’s plan?
- What makes for a winning or losing Super Bowl ad?
- Why does a Super Bowl ad cost so much?
- What are some of the best and worst advertisements from past Super Bowl campaigns?
- How can brands take advantage of social media when many fans will be watching from their own homes?
Professors Rucker and Calkins are available for interviews leading up to the Super Bowl. They are also available the day of the game, Sunday, Feb. 7 and Monday, Feb. 8 for interviews via phone or via Zoom/Skype.
To schedule an interview, contact Molly Lynch at 773-505-9719 or molly@lynchgrouponline.com