Small business innovation expert
“We won’t truly understand how devastating COVID-19 has been for small businesses until our favorite stores do not open again. Small businesses can and must innovate, and the effects of this innovation can last well beyond the shutdowns.
“Customer engagement can no longer be solely focused on in-person experiences. The pandemic has forced companies to virtually engage in creative ways that not only retain existing customers but attract new customers from new geographies. In the long run, this might be a good thing for those businesses that manage to adapt.
“Small businesses must realize that they do not have to manage through this crisis alone. There has been a great deal of focus on the financial relief programs, but another important resource is forward-thinking business strategy tools. These are the things that will help companies survive and thrive long-term.”