Kent Grayson: Faculty Experts
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Kent Grayson
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Shanice Harris
Kellogg School of Management
Associate Professor of Marketing
Bernice and Leonard Lavin Professorship
About
Areas of Focus
- Marketing fundamentals
- Market segmentation and targeting
- Consumer insight
- Building trust with customers and employees
- Selling authentic products and brands
- Truth and deception in advertising
Work/Research
- Trust and deception in market exchange
- Authentic and counterfeit products
- Truth and fraud in advertising and marketing