Focus Area

Jonathan Copulsky

Kellogg School of Management, Medill School of Journalism, Media, Integrated Marketing Communications

Director, Business Marketing Strategy Program

Focus Areas: Audience Engagement and Insight, B2B Marketing, Brand and Reputation Management, Content Marketing, Innovation, Publishing

Philip Kotler

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: B2B Marketing, Brand and Reputation Management, Business Strategy, Economic Growth and Development, Innovation, International Business and Marketing, Marketing Strategy, Nonprofits, Product Management and Development, Sales Force Management, Urban Economics

Edward C. Malthouse

McCormick School of Engineering and Applied Science, Medill School of Journalism, Media, Integrated Marketing Communications

Erastus Otis Haven Professor of Integrated Marketing Communication, Journalism, Industrial Engineering and Management Science

Field: Artificial Intelligence, Journalism, Marketing

Focus Areas: Artificial Intelligence, Communications Strategy, Content Marketing, Data Science, Digital Media, E-Commerce

Jacqueline Babb

Medill School of Journalism, Media, Integrated Marketing Communications

Senior Lecturer

Field: Communications, Management and Organizations, Marketing

Focus Areas: Brand and Reputation Management, Business Associations, Communications Strategy, Content Marketing, Corporate Social Responsibility, ESG criteria

Bobby J. Calder

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

David Zaretsky

Farley Center for Entrepreneurship and Innovation, McCormick School of Engineering and Applied Science, The Graduate School

Assistant Chair, Associate Professor of Electrical & Computer Engineering

Field: Artificial Intelligence, Computer Science, Electrical Engineering, Innovation and Entrepreneurship

Focus Areas: Content Marketing, Data Science, Digital Media, Entrepreneurship, Higher Ed Administration, Influence and Persuasion, Machine Learning and Automation, Marketing Strategy, Social Media, Social Networks, Technology Companies

Alberto Cusi

Northwestern University School of Professional Studies

Adjunct Lecturer

Field: Marketing

Focus Areas: Brand and Reputation Management, International Business and Marketing

Benjamin Jones

Kellogg School of Management

Gordon and Llura Gund Family Professor of Entrepreneurship

Field: Business Strategy, Innovation and Entrepreneurship

Focus Areas: Economic Growth and Development, Emerging Markets, Entrepreneurship, Globalization, Innovation, International Business and Marketing

Daniel Lansberg-Rodriguez

Kellogg School of Management

Adjunct Lecturer of Finance

Field: Finance

Focus Areas: Economic Growth and Development, Emerging Markets, Entrepreneurship, International Business and Marketing, Investing, Latinx Culture and Politics, Macroeconomics, Political Corruption

Daniel Spulber

Kellogg School of Management

Elinor Hobbs Professor of International Business

Field: Business Strategy

Focus Areas: Antitrust Law, Contract Theory, Entrepreneurship, Globalization, Industrial Organizations and Economics, Innovation, Intellectual Property Rights, International Business and Marketing, Microeconomics

Faculty Experts