Focus Area

Alexander Chernev

Kellogg School of Management

Professor of Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Loran Nordgren

Kellogg School of Management

Professor of Management & Organizations

Field: Management and Organizations

Focus Areas: Behavioral Economics, Behavior Change, Decision Making, Influence and Persuasion, Leadership Theory and Practice, Negotiation Tactics, Organizational Culture

Rinad Beidas

Northwestern University Feinberg School of Medicine, Weinberg College of Arts and Sciences

Ralph Seal Paffenbarger Professor and Chair of Medical Social Sciences

Field: Medical Social Sciences, Psychiatry and Behavioral Sciences, Psychology, Public Health

Focus Areas: Behavioral Economics, Implementation Science

Steven Franconeri

Kellogg School of Management, McCormick School of Engineering and Applied Science, The Garage at Northwestern, The Graduate School, Weinberg College of Arts and Sciences

Professor of Psychology

Field: Education, Psychology

Focus Areas: Behavioral Economics, Data Science, Data Visualization, Decision Making, Design Thinking, Influence and Persuasion, Misinformation and Fake News, STEM Education

Amanda Starc

Kellogg School of Management

Associate Professor of Strategy

Field: Business Strategy

Focus Areas: Affordable Care Act (ACA), Healthcare Policy, Health Insurance, Industrial Organizations and Economics, Mergers and Acquisitions, Social Safety Net

David A. Matsa

Kellogg School of Management

Professor of Finance

Field: Finance

Focus Areas: Bankruptcy, Corporate Finance, Corporate Governance , Financial Policy and Regulation, Industrial Organizations and Economics, Labor Markets, Organizational Change, Regulations

Gregory Ferrell Lowe

Northwestern University in Qatar

Professor and Director of Executive Education

Field: Management and Organizations

Focus Areas: Business Strategy, Communications Strategy, Corporate Social Responsibility, Digital Media, Industrial Organizations and Economics, Innovation, Nonprofits, Organizational Change

Joel Mokyr

Weinberg College of Arts and Sciences

Robert H. Strotz Professor of Arts and Sciences and Professor of Economics and History

Field: Economics, History

Focus Areas: Industrial Organizations and Economics, Innovation

Daniel Spulber

Kellogg School of Management

Elinor Hobbs Professor of International Business

Field: Business Strategy

Focus Areas: Antitrust Law, Contract Theory, Entrepreneurship, Globalization, Industrial Organizations and Economics, Innovation, Intellectual Property Rights, International Business and Marketing, Microeconomics

David Besanko

Kellogg School of Management

IBM Professor of Regulation & Competitive Practices

Field: Economics

Focus Areas: Industrial Organizations and Economics, Microeconomics, Public Policy, Regulations

Faculty Experts