Field

Alberto Cusi

Northwestern University School of Professional Studies

Adjunct Lecturer

Field: Marketing

Focus Areas: Brand and Reputation Management, International Business and Marketing

Alexander Chernev

Kellogg School of Management

Professor of Marketing

Field: Marketing

Focus Areas: Behavioral Economics, Brand and Reputation Management, Consumer Behavior, Decision Making, Marketing Strategy, Pricing Strategy, Product Management and Development

Ashlee Humphreys

Medill School of Journalism, Media, Integrated Marketing Communications

Field: Marketing

Focus Areas: Consumer Behavior, Marijuana Industry, Marketing Strategy, Social Media

Bobby J. Calder

Kellogg School of Management

Professor Emeritus of Marketing

Field: Marketing

Focus Areas: Brand and Reputation Management, Consumer Behavior, Content Marketing, Marketing Strategy, Nonprofits

Candy Lee

Medill School of Journalism, Media, Integrated Marketing Communications

Professor of Journalism and Integrated Marketing Communications

Field: Journalism, Marketing

Focus Areas: Communication Skills, Gender Diversity and Equality, Innovation, Journalism Industry, Leadership Theory and Practice, Marketing Strategy, Sports Marketing

Derek D. Rucker

Kellogg School of Management

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

Field: Innovation and Entrepreneurship, Marketing

Focus Areas: Consumer Behavior, Influence and Persuasion, Social Psychology, Statistics and probability

Edward C. Malthouse

McCormick School of Engineering and Applied Science, Medill School of Journalism, Media, Integrated Marketing Communications

Erastus Otis Haven Professor of Integrated Marketing Communication, Journalism, Industrial Engineering and Management Science

Field: Artificial Intelligence, Journalism, Marketing

Focus Areas: Artificial Intelligence, Communications Strategy, Content Marketing, Data Science, Digital Media, E-Commerce

Hayes Ferguson

Email Hayes

Farley Center for Entrepreneurship and Innovation

Clinical Associate Professor and Director of the Farley Center for Entrepreneurship and Innovation

Field: Education, Innovation and Entrepreneurship, Management and Organizations, Marketing

Focus Areas: Entrepreneurship, Gender Diversity and Equality, Innovation

Jacqueline Babb

Medill School of Journalism, Media, Integrated Marketing Communications

Senior Lecturer

Field: Communications, Management and Organizations, Marketing

Focus Areas: Brand and Reputation Management, Business Associations, Communications Strategy, Content Marketing, Corporate Social Responsibility, ESG criteria

Jim Andrews

Email Jim Andrews

Northwestern University School of Professional Studies

Adjunct Lecturer, Sports Administration

Field: Marketing

Focus Areas: Audience Engagement and Insight, Marketing Strategy, Sports Marketing

Faculty Experts