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Clarke Caywood

Medill School of Journalism, Media, Integrated Marketing Communications

Professor of Integrated Marketing Communications


Areas of Focus

  • Public relations
  • Reputation management
  • Integrated marketing communications
  • Content strategy
  • Political advertising


  • Reputation and brand building with integrated marketing communications
  • Response strategies in crises
  • Twenty-first century public relations and the strategic stages of integrated marketing communications
  • Digital methods in communications research


  • Founded and published the Journal of Integrated Marketing Communications for 20 years at Northwestern
  • Speechwriter and aide to a former governor and former attorney general of Wisconsin
  • Managed numerous congressional, senate, state presidential primary campaigns in Wisconsin
  • Appeared on Chicago and national television as a political and marketing expert for Chicago ABC-TV
  • Served an on-air development director for WHA-TV public television in Madison, Wisconsin
  • Served as a visiting scholar and doctoral committee member for the Opus Dei Universities in Spain, Chile and Argentina. He was named a DeTao Scholar of Masters from the DeTao Institute in Shanghai, PRC
  • Author of 3rd Edition of the Handbook of Strategic Public Relations & Integrated Marketing Communications (2019) by McGraw-Hill
  • Global corporate and EMBA lecturing and seminar management for over 20 years on six continents
  • Member of A.W. Page Society since 1992.